NEW YORK, July 31, 2017 /PRNewswire/ — The McCall Pattern Company, Inc. (“McCall”), a part of CSS Industries, Inc. (NYSE: CSS), today announced a new licensing agreement with Sony Pictures Television for its Outlander television series. Under the agreement, exclusive sewing patterns will be released in early 2018 under the McCall’s® patterns brand, and will allow sewing and costume enthusiasts to bring their favorite Outlander fashions to life.
Each sewing pattern offers step-by-step instructions for creating wardrobe pieces from the popular series as seen on the screen. “Costumes and historical pieces have always been a central part of the McCall Pattern brand,” says McCall’s SVP/Creative Director Carolyne Cafaro. “We have long admired the Outlander program, and especially the beautiful Outlander garments that have become iconic since the series launched.”
McCall plans to introduce two designs initially as part of its Early Spring 2018 collection. Bringing these beautiful period pieces, inspired by the series’ costume designs, to complement the original line of historical garments is exciting, one which fans of the series will love and appreciate. “With a growing cosplay audience, this licensing partnership with Sony Pictures Television is sure to be a hit with our costuming fans,” says McCall’s SVP Sales and Marketing Stacey Long. “By launching early in the year, it gives fans a chance to plan their costumes early on. We expect four additional sewing patterns to be released through May 2018.”
Outlander follows the story of Claire Randall, a married combat nurse from 1945 who is mysteriously swept back in time to 1743, where she is immediately thrown into an unknown world where her life is threatened. When she is forced to marry Jamie, a chivalrous and romantic young Scottish warrior, a passionate affair is ignited that tears Claire’s heart between two vastly different men in two irreconcilable lives. The Outlander series, adapted from Diana Gabaldon’s international best-selling books, spans the genres of romances, science fiction, history, and adventure in one epic tale.
About The McCall Pattern Company, Inc. and CSS Industries, Inc.
Tracing its roots back to 1863, The McCall Pattern Company, Inc. is part of CSS Industries, Inc. (NYSE: CSS), a consumer products company within the craft, seasonal and celebrations markets that is primarily engaged in the design, manufacture, procurement, distribution and sale of all occasion and seasonal social expression products, principally to mass market retailers. McCall designs, manufactures, and sells sewing patterns under the McCall’s®, Butterick®, Kwik Sew® and Vogue Patterns® brand names. McCall is a leading provider of home sewing patterns, selling to mass market retailers, specialty fabric and craft chains, and wholesale distributors.