How Niche Brands Are Taking Over And What Niche Products Are Turning Heads
Meta Description: We’re taking a closer look at how niche brands are becoming a fad this year, and how they might actually continue to grow their market faster than anybody knows it. Here a few niche products that just may be the right ones for your holistic needs, so check them out.
What Is A Niche Brand?
A niche brand is one that caters to a specific customer group. And this customer group often has specific preferences for the products they look for and eventually, purchase.
Conventional brands are a general go-to. Most people flock to them because they’re more accessible in terms of buying availability. They’re easy-to-buy, in other words.
Alternately, niche brands tend to produce products in a lesser amount compared to that of conventional brands. However, that may very soon change.
Niche Products Gaining Momentum In 2020
1. Bamboo Products
From lunch boxes, cellphone holders, kitchen utensils, and even toothbrushes, bamboo is quickly becoming a material people seek after in long-term-use products.
In this day and age, we’re becoming more aware of how we’re posing a threat to the environment with our love for plastic and similar hazardous materials. At the same time, we’re slowly learning how to curb that with sourcing through in an environment-safe manner.
Steel, For Real
Just like what’s on #1, steel is meant to last long, what with its high durability and tensile strength. Consumers are choosing such alternatives more and more because they’re safer for the planet, too. Furthermore, longer-lasting steel-made products mean you won’t have to keep buying cheap plastic heap plastic that wear out quickly.
Plus, you’ll be saving tons of your hard-earned money with one-time, big-time buys like this!
Cloth Over Plastic
It seems as though consumers are leaning towards the utilization of cloth and similar nature-friendly fabric in place of plastic. Shops and supermarts have adapted this strategy too, by encouraging buyers to choose cloth bags over plastic bags.
Veggie Eats
This change has assimilated itself so speedily and almost comfortably, among other niche items. The food and restaurant industry has seen a boom in edibles that cater to the needs of people who have a tight preference in food.
Hello, all-veg, vegan meals, vegetarian, pescatarian, gluten-free, you name it. All of these are, in reality, niche products simply because they’re not for everybody. Although many, even those who don’t belong to said groups, are starting to have a liking towards these niche edibles.